Entire Briefing BookCompetitive Landscape
Tough and getting tougher! No matter how you cut it, that’s the picture for domestic automakers as we continue to navigate the uncertain waters of global competition. One thing is clear — the Japanese transplants aren't letting any grass grow under their wheels. Their bottom lines continue to thrive, helped along by the inequity of North American versus Asian labor costs and the currency manipulation of the yen versus the dollar.Innovation is how Chrysler is fighting back — innovation that brings more style, comfort, utility and excitement to customers shopping for our vehicles. Examples of “firsts” for Chrysler include the wildly popular Stow ‘n Go®, Load ‘N Go™ and MyGIG™ Multimedia Infotainment System. There’s already plenty of buzz for the upcoming Swivel ‘n Go™ seating system and premium sliding front console, available in the 2008 line of Chrysler and Dodge minivans, as well as the Sky Slider™ roof available on the 2008 Jeep® Liberty.
For a full profile of Chrysler, please refer to the Media Briefing Book.
